Rashhiiid, also known as Rachel Maguire, is a trailblazing force in the world of fashion, renowned for her bold, expressive, and original creations. With a keen eye for design and a commitment to sustainability, Rashhiiid has carved a unique niche in the industry, challenging norms and pushing boundaries.
At the heart of Rashhiiid’s mission is a dedication to creating pieces that not only look stunning but also have a positive impact on the wearer and the environment. Inspired by her love for self-expression, Rashhiiid’s designs serve as a catalyst for personal empowerment, allowing wearers to make a statement without uttering a word.
A graduate of the prestigious Grafton Academy of Fashion Design, Rashhiiid made history as the first student in the institution’s 80-year history to complete both of her collections using solely recycled materials. Rejecting the allure of ‘new,’ ‘quick,’ ‘cheap,’ and ‘disposable,’ Rashhiiid embraced the Japanese aesthetic of ‘Wabi-Sabi,’ cherishing imperfections and honouring the natural aging process.
Through her innovative approach to eco-friendly fashion, Rashhiiid has demonstrated that sustainability and luxury can coexist harmoniously. By repurposing old duvets, dyed blankets, and vintage clothing, she breathes new life into ‘unwanted’ and ‘existing’ materials, transforming them into cherished treasures.
But Rashhiiid’s commitment to sustainability goes beyond materials – it’s a philosophy that permeates every aspect of her brand. From production methods to supply chains, she is dedicated to minimising environmental impact and promoting ethical practices.
Yet, Rashhiiid’s creations are more than just garments – they are a reflection of the wearer’s inner beauty and individualism. Each piece is designed to empower and inspire, allowing wearers to express themselves authentically and confidently.
With a growing roster of A-list clientele and collaborations with industry icons like Doja Cat and Megan Fox, Rashhiiid’s influence continues to expand. Her designs have captivated audiences worldwide, sparking conversations and redefining the boundaries of fashion.
As Rashhiiid continues to innovate and inspire, she remains steadfast in her commitment to creating a more sustainable and inclusive fashion industry. Through her bold vision and unwavering dedication, she is shaping the future of fashion, one exquisite creation at a time.
To uncover more about her pioneering approach to fashion, check out the sustainable and innovative designs on her website at www.rashhiiid.com.